Archives for: February 2010
Facebook Zero & Ad Serving
Facebook Zero & Ad Serving

It isn’t even here yet, but Facebook Zero could help a heck of a lot of people who are looking to save dollars on the data fees incurred by using their cell phones. As for now, the bandwidth-intensive mobile version is costing people money. But will Facebook Zero cost advertisers and ultimately Facebook money?

By Joseph Schaefer with 0 comments
SEO Toolbars: Fave of the Day
SEO Toolbars: Fave of the Day

When it comes to analyzing competitors or your own clients, having the right tools at the right time can save you, well, time. Plus, the “overall picture” abilities reduce the awful feeling of making a mistake. My current favorite SEO toolbars.

By Joseph Schaefer with 0 comments
Above the fold? Not Necessary.
Above the fold? Not Necessary.

When I first started working for an agency (not Overit Media), the rule was ‘all key info had to reside above the fold’. The more I look into this 2 years or more later, the consensus shows (research-based) that this is no longer the case.

By Joseph Schaefer with 0 comments
Analyze Your Links
Analyze Your Links

Here’s an important aspect to keep in mind when looking at links to your site. Remember, links to your site in conjunction with other SEO factors will help drive more traffic due to search engine inclusion and rank (though around here we don’t count that as a metric).

By Joseph Schaefer with 1 comment
Tagline Writing Advice
Tagline Writing Advice

There’s more to writing a great tagline than being clever. I figured I’d post a few guidelines that will help you write a killer tagline without stressing your brain too much.

By Joseph Schaefer with 0 comments
Facebook Makes Jealousy Easy
Facebook Makes Jealousy Easy

According to a recent study, Facebook can incite fits of jealousy. The notion of jealousy is nothing new, and the triggers themselves are the same, but Facebook takes things to a whole new level. Levels that social media didn’t quite count on.

By Joseph Schaefer with 0 comments
Google’s Translator Phone
Google’s Translator Phone

Within a couple of years or so, Google hopes to release its phone software that will almost instantaneously translate spoken language. Obviously, breaking a language barrier of this nature is massive. This, coupled with its existing voice search technology will…

By Joseph Schaefer with 0 comments
Steve Jobs iPad Auto-tune
Steve Jobs iPad Auto-tune

This is simply Sunday morning silliness. See Steve Jobs give his iPad presentation, with a little auto-tune thrown in for good measure and to piggy-back on the now defunct coolness of doing such.

By Joseph Schaefer with 0 comments
Simple ROI: Google Analytics
Simple ROI: Google Analytics

If you’re a business owner or simply want to know how your efforts for driving traffic are paying off, literally, set goals in Google Analytics and actually see it. Here’s how.

By Joseph Schaefer with 0 comments
The Google Buzz Kill
The Google Buzz Kill

At its inception Google Buzz was such that from the get-go your contacts we auto-followed, making everyone you were in touch with a ‘follower’ and worse, visible to the world.

By Joseph Schaefer with 0 comments