At the most basic core of understanding your Google Analytics in 60 seconds or less, you really should note the following. For newbies to the analytics world, navigating all the reports and learning how to create multiple profiles with funnels and goals can seem like a nightmare. Get a quick overview in 60 seconds, move on and start planning how [...]

If you’re in the Plattsburgh, NY area next week (well, June 15th to be exact), I’ll be presenting the Keynote at the SBDC’s Demystifying Social Media for Small Business.

Or, the best decisions you haven’t made. Many agencies cry out that they want to be known as ‘thinkers, outside of the box’ or that they ‘do things differently’ when in fact, they try to output those philosophies, tools and techniques but still run the inside of the walls like the old days…you know the ones, the days before smart [...]