My name is Joe Schaefer and I am the Content Strategist/SEO at Overit Media (a web design company/digital agency) in Albany, NY.

As much as I love implementing campaigns for a myriad of different businesses and websites, the other half of that love is in reading about the industry and thinking of new ways to think about it.

Perhaps you’ll find some nuggets of thought in here that are helpful. Plus, my miscellaneous rambles about music, my wife and my 4 kids.