Copywriting is a very specialized form of writing, and in order for you to create compelling copy, you need to learn specific skills including:
Content for this discussion refers to text and on-page digital assets that deliver a message, information, calls-to-action while collectively making up the ‘consumable’ portion of your site. Content is also that which when working in tandem with design, development and optimization will direct your intended visitor behavior on your website.
I have been completely ignoring this project because of the other 99 of them that I have going. Either way, this site will eventually be a solutions-based service that analyzes and reports on mobile activity for your website. Of course, we all know that Google as acquired AdMob, so if that isn’t a spark to light the fire under a [...]
Some of you know that I’ve been feverishly working on a ‘simplistic’, useful guide for website owner newbies. The title was to be ‘Signals and Noise’. I had thought I’d stumbled upon a great theory until I found a blog with a very similar name. Now what!?
When it comes to content strategy, habits are hard to break. Stop shouting out what ‘would be cool’! With that said, good design has its place but here’s where it doesn’t (really).
The more I learn about marketing on the web and the web in general, the more interested I become in studying it and talking about it. My new research project, Signals Vs. Noise, is part research and part sharing of knowledge on the topic of web ‘signals’ vs. web ‘noise’. What the heck does it all mean?
With little doubt, improving conversions on a website is at the forefront of most website owner minds. Sometimes the smallest change can have a very big impact. How?
When I first started working for an agency (not Overit Media), the rule was ‘all key info had to reside above the fold’. The more I look into this 2 years or more later, the consensus shows (research-based) that this is no longer the case.
There’s more to writing a great tagline than being clever. I figured I’d post a few guidelines that will help you write a killer tagline without stressing your brain too much.
