Copywriting is a very specialized form of writing, and in order for you to create compelling copy, you need to learn specific skills including:

When it comes to content strategy, habits are hard to break. Stop shouting out what ‘would be cool’! With that said, good design has its place but here’s where it doesn’t (really).

The more I learn about marketing on the web and the web in general, the more interested I become in studying it and talking about it. My new research project, Signals Vs. Noise, is part research and part sharing of knowledge on the topic of web ‘signals’ vs. web ‘noise’. What the heck does it all mean?

With little doubt, improving conversions on a website is at the forefront of most website owner minds. Sometimes the smallest change can have a very big impact. How?

When I first started working for an agency (not Overit Media), the rule was ‘all key info had to reside above the fold’. The more I look into this 2 years or more later, the consensus shows (research-based) that this is no longer the case.

There’s more to writing a great tagline than being clever. I figured I’d post a few guidelines that will help you write a killer tagline without stressing your brain too much.