Online search accounts for the majority of traffic to websites. We get that (and if we don’t read the entire blog from start to finish…we’ll wait). We’ve established the search engines use signals on-site and off- to determine where you should be placed in results, if at all. And, if you’re shaping all of the other areas of your site, [...]

Search Engine Results For argument’s sake, let’s take into account the top 3 search engines (Google, Yahoo! And Bing). These search engines take into account a search query and through their own proprietary ‘formulas’ (called algorithms), they return results that are presented in a ‘ranked’ list.

The basics of how people get to a website: Direct: People directly type your URL into their browser Links (referrals): People ‘click’ on a link within a website that points to another Search: People search (on a search engine) using key words or phases and navigate from a ranked list of choices

As any business owner can attest to, illustrating authority about a specific business creates trust and positive brand awareness. The same holds true for your website. As your website is an extension of your brick and mortar, or to get all wordy, your website is an employee in the anthropomorphic sense of the word, it too should illustrate authority.

At the most basic core of understanding your Google Analytics in 60 seconds or less, you really should note the following. For newbies to the analytics world, navigating all the reports and learning how to create multiple profiles with funnels and goals can seem like a nightmare. Get a quick overview in 60 seconds, move on and start planning how [...]

Currently there are two very important conferences coming up. See which ones they are, their agendas and links to register for the events. From the SMX website: “No one has been programming search marketing conferences longer than the Search Marketing Expo content team. No one. Our people created the world’s first major search marketing conference and expo in 1999, and [...]

Some of you know that I’ve been feverishly working on a ‘simplistic’, useful guide for website owner newbies. The title was to be ‘Signals and Noise’. I had thought I’d stumbled upon a great theory until I found a blog with a very similar name. Now what!?

I’m not sure that Avinash Kaushik would agree, but it seems that an overwhelming amount of data does not necessarily equate the most valuable data. Can too much data be a problem and not lead to a solution?

I was feeling like I had no SEO style in terms of clothing. So, I created this SEO t-shirt (for sale – the link is in the post). It reads, “I Play In Traffic: It’s an SEO Thing”. And oh yeah, the t-shirt is made of organic materials. Here’s the link.

Deciding what keywords to use during optimization isn’t always ‘what you think’ people are searching for. There’s a science to it. Luckily, there are free and easy ways to find current search trends. Here’s a very quick video tip using Youtube.

Local Optimization can lead to more website traffic right in your backyard. This time around, I’ve decided to SHOW you by way of video. See it, learn it, do it. You’re welcome.

With little doubt, marketing online and using video for traffic or positive brand awareness is a prudent idea. But, a question I often hear or ask myself is, “What exactly should I do to promote my video online?” We’ll use Youtube as our example, but in any event, here are the basics.