Some of you know that I’ve been feverishly working on a ‘simplistic’, useful guide for website owner newbies. The title was to be ‘Signals and Noise’. I had thought I’d stumbled upon a great theory until I found a blog with a very similar name. Now what!?
I’m not sure that Avinash Kaushik would agree, but it seems that an overwhelming amount of data does not necessarily equate the most valuable data. Can too much data be a problem and not lead to a solution?
With little doubt, marketing online and using video for traffic or positive brand awareness is a prudent idea. But, a question I often hear or ask myself is, “What exactly should I do to promote my video online?” We’ll use Youtube as our example, but in any event, here are the basics.
The more I learn about marketing on the web and the web in general, the more interested I become in studying it and talking about it. My new research project, Signals Vs. Noise, is part research and part sharing of knowledge on the topic of web ‘signals’ vs. web ‘noise’. What the heck does it all mean?
It isn’t even here yet, but Facebook Zero could help a heck of a lot of people who are looking to save dollars on the data fees incurred by using their cell phones. As for now, the bandwidth-intensive mobile version is costing people money. But will Facebook Zero cost advertisers and ultimately Facebook money?
According to a recent study, Facebook can incite fits of jealousy. The notion of jealousy is nothing new, and the triggers themselves are the same, but Facebook takes things to a whole new level. Levels that social media didn’t quite count on.
At its inception Google Buzz was such that from the get-go your contacts we auto-followed, making everyone you were in touch with a ‘follower’ and worse, visible to the world.
It’s Friday, so let’s cut to the chase. People have been asking how to feed a Facebook ‘fan’ page with a blog. In other words, the question is, “When I post a new blog, how do I get it to aggregate to my Facebook Fan Page?”
If you’ve grown a brand, built and marketed a website and are now only getting on the social media bandwagon, you might have made a mistake. Your company name, brand, product name (whatever) might have been swallowed up in regards to profile name availability.
I recently spoke at SUNY Plattsburgh. Yes, in front of tired, bored college kids. I’d say half gave a doodle and the other half wanted to go back to bed. I went to college (yup, lots of ‘em) and I clearly remember not giving a doodle about most guest speakers.
